During the economy growth past 5 years were impacted also in digital penetration. Indonesian people are more invested in higher tech gadget these past years which impacted in the usage of internet and mobile apps while the growth significantly increase year-by-year.
One phrase “Mobile is huge in Indonesia”. These statement already been told by either giants Google and Facebook for Indonesia. The internet population achieve 30% from total population this year with growth of average 15% each year. And mobile is 80% from the internet population. Could you imagine that!
With a market of 600 million people in ASEAN, promotion is without a doubt a major concern among smartphone application companies. It makes sense. Be it day or night, smartphone apps have permeated the lives of these 600 million people.
Along with growing mobile phone penetration, social networking services are beginning to rise in importance too. This article will look at the Instagram, a popular app among Hong Kongers.
Instagram started to gain popularity a few years ago. Most users of Facebook are likely to be found on Instagram too, as posting on Instagram would reflect on the users’ Facebook wall.
Hashtag reading #HongKongCulinary
What kind of posts are Hong Kongers posting on Instagram? One kind would be pictures of food.
Before digging into their meals, it is now part of popular culture for Hong Kongers to take photos of their food first.
I use Instagram too. As a user, to post on Instagram is similar to the idea of living a fulfiling life. When I eat out with my friends, everyone will be sure to take photos of all the dishes. Beyond food, we also post photos of friends, family, travel experiences etc.
On the other hand, it is popular for Hong Kongers to shop on Instagram. Cosmetics from Japan and Korea, Western branded clothing, and snacks are just some examples that are available for purchase on Instagram.
Hong Kong celebrities and artistes also use Instagram. Not only does it allow them to be closer with their fans, they are able to release new infomation about their own works to their fans directly.
How do we let others find our own posts? That is through Instagram’s hashtags. Whatever posts you upload, be sure to use hashtags to allow others to discovery your post. Using hashtags well will become promotion for your shop or yourself.
For all the reasons above, why not give Instagram a try? It is easy to upload your photo posts, and allows you to connect with your friends and other users around the world.
Hong Kong Correspondent
Yes, ladies and gentlemen, the free photo sharing application Instagram has hit 400 million users worldwide. This news came in late September, and has been picked up by blogs and news sites alike. This is wonderful news for its owner Facebook, as Instagram is showing steady growth and developing opportunities. But is this news big enough to put a dent in the social networking and business world, or even impact Singapore’s social network landscape?
There are more than 1.43 million apps offered in Google Play (app store for Android phones), and I will share the top 3 types that are the most popular among the Taiwanese today.
1. Chat Apps – Featured: LINE
LINE has an overwhelming popularity in Taiwan. With an unlimited internet access, users can send messages to their heart’s content with the least expenditure. Taiwanese can also make free phone calls, have an access to a plethora of stickers, and chat groups involving any number of people. This makes LINE highly convenient to use. On top of that, LINE is not only used for personal means. Businesses conferences, customer services etc are also using LINE as a medium.
2. Recipe Apps
Not just among the housewives, recipe apps have also gained popularity among the students and female white-collar workers. The reason behind its popularity is partly because of the expensive eat-out alternatives, and also because of a health-conscious lifestyle. In fact, there had been problems with food ingredients safety this year, with many cases of problems with eating out. This has raised concerns about food safety, and the economical cooking culture has begun to take root in Taiwan.
3. Restaurant Review Apps
Yet, while eating-in is gaining popularity, Taiwan has not broken away from its eating-out culture. Thus eatery applications retain their own popularity, apps that show restaurant menus, reviews, offer booking services, and show vicinity searches for nearby restaurants. It has becomed the norm for anyone with internet access to check the reviews of a prospective restaurant.
These are the top apps that will prove to be most convenient for visitors to Taiwan, be sure to give them a try when you are here!
It is already well known that Singapore and Hong Kong have an over 85% mobile penetration rate. But did you know that there is another country that is expected to achieve 100% penetration rate in the next four years?
That, is Thailand.
Global information company Nielsen N.V. predicts that Thailand will achieve 100% withing the following four years, because of the following reasons:
1. Prices are promulgating towards the cheap end;
2. There are numerous attractive data plans; and
3. Rising trends of free calls through the internet.
Smartphone penetration was 58% in 2015, a 9% increase from 49% in 2014.
Delving into the categories of mobile users:
* 16 – 34 years old: Most of them own a mobile phone.
* 35 years old: Penetration rate above 42%
* Wealthy users: Owners various mobile devices, and desiring available new models.
What do Thais use their mobile phones for? And for how long in a day?
* Mobile calls – 94 min
* Apps – 62 min
* Entertainment – 54 min
* Website viewing – 14 min
* Mobile maintenance – 8 min
This means the average Thai use his or her mobile phone for about 4 hours daily!
Now then, a look at the most popular apps being used:
1. LINE – free calls, chat
3. BeeTalk – chat
4. YouTube – video viewing
The smartphone is an integral part of the Thai people’s lives, and the smartphone market is changing accordingly to the consumers’ behaviors.