【Indonesia】The Most Effective Way of PR and Strategy in 2017

Selamat sore! I’m Luki, an Indonesian correspondent of ASIACLICK.

‘WE ARE SOCIAL (https://wearesocial.com/uk/)’ published ‘Digital in 2017: Southeast Asia (https://www.slideshare.net/wearesocialsg/digital-in-2017-southeast-asia?qid=64220d85-7c2e-4003-bc64-b986b7b55ff5&v=&b=&from_search=1) ‘ on January in 2017. This shows market of Internet research results.

This time, I’d like to tell you the most effective way of PR and strategy according to this report!

【Indonesia】How is ‘North Pole Café’ attracting to teenagers?

Selamat sore! I’m Luki, a correspondent of ASIACLICK in Indonesia.

Do you know ‘North Pole Café’ is popular in Indonesia now? The number of Instagram users in Indonesia became 18 millions, and it is the largest in Asia (2016). That’s why this cafe focused on Instagram and made  dishes which customers want to post on SNS to get new customers!

This time, I’m going to introduce interesting dishes of ‘North Pole Café’.

【The Philippines】The popular influencer with Mother and Father!! How to attract them?!

Hi, everyone! I’m Rossiel, a Philippine correspondent of ASIACLICK.

 

In the Philippines, the average age is very young, 23 years old. According to the World Bank’s 2016 survey, the average birthrate is 2.98 (1.42 in Japan). The Catholic teaching of that children are gifts from God affects this result.

▼︎Reference：　https://asiaclickglobe.wordpress.com/2017/02/20/%E3%80%90philippines%E3%80%91popular-advertisement-on-youtube-nidofortigrow-whats-two-points-about-pr/

The point is that the number of your targets becomes large when you promote your company to ‘Mother’ and ‘Father.’ This time, I’m going to introduce an influencer who is popular with people raising kids and explain the reason!

【Hong Kong】How to get more followers in short period when access to overseas?!

Hello, I am Shiori, the Hong Kong correspondent of ASIACLICK.

There are various foreign retails companies started up their business and stores in Hong Kong. Having more competitions among different company, it is very important to know how to attract the eyes of Hong Kong people. This year, one of the famous Japanese brand “GU” had opened two stores in Hong Kong.

So, I would like to share the method that GU Hong Kong using, showing how to promote and attract more followers via Social medias channel.

【Indonesia】Why is “MATCHA” popular in Indonesia? 〜PART2〜

Selamat sore! I’m Luki, a correspondent of ASIACLICK in Indonesia.

I introduced PART1 ‘SHIROKUMA　CAFE’ which is very popular in Indonesia with focusing on “MATCHA” in PART1. This time, I’d like to introduce its commodity planning and PR on SNS as strategy.

【Taiwan】Why did “Fuchico” become popular rapidly in Taiwan? –Part2-

Hi, everyone! I’m Chianing, a Taiwanese correspondent of ASIACLICK.

In Part1, I introduced how “Fuchico” promote their products to Taiwanese to become famous rapidly. These are 3 points of their promotion; ①Place many people visit×Freshness, ②How to promote goods to people in other age range, ③Collaboration with ‘LINE.’ If you want to know details, please check Part1 !

This time, I’d like to introduce a popular campaign and exhibition of “Fuchico.”

【Indonesia】Why is “MATCHA” popular in Indonesia? 〜PART1〜

Selamat sore! I’m Luki, a correspondent of ASIACLICK in Indonesia.

Now, “soft cream” is popular as Japanese desert in Indonesia. Also, MATCHA, ANMITSU and MOCHI are widely known, too.

This time, I’d like to introduce ‘ SHIROKUMA CAFE’ which is very popular in Indonesia with focusing on “MATCHA”! How do they make “MATCHA” boom?

【Taiwan】Why did “Fuchico” become popular rapidly in Taiwan? -Part1-

Hi, everyone! I’m Chianing, a Taiwanese correspondent of ASIACLICK.

Do you know “ Fuchico” made in Japan is very popular in Taiwan? They promote products in variety ways, so it became famous rapidly last year.

Then, I’d like to introduce 3 points of their promotion in Part 1!

【Vietnam】What many young people want to get influences tourist to increase!

Xin chao! I’m Sakurai, marketer of Vietnam in Asiaclick.

‘ One out of 30 Vietnamese.’ Do you know what this numeric data shows? The answer is penetration rate of credit card! We sometimes hear complaints of that Vietnam a fewer number of credit card member stores. However, the number of cards issued exceeded about 3 million.

Then, I’d like to introduce strategy of “JCB” which started to issue credit cards for Vietnamese!

【Taiwan】Many hotels are being built in Taiwan!

Hi, everyone! I’m Channing, a correspondent in Taiwan.

Have you ever read ‘Travel and Tourism Competitiveness Report 2017’ published by World Economic Forum? It shows Taiwan is 30^th in the world and 7^th in Asia.

※Reference：http://www3.weforum.org/docs/WEF_TTCR_2017_web_0401.pdf

As you can know from this result, the hotel industry is catching the world’s attention! Then, I’d like to introduce the status of tourist industry in Taiwan and strategy of a Japanese company.