Tag Archives: singapore

【Singapore】Producing luxury with thorough branding! ? What is the PR strategy of TWG Tea?

Hello, I’m Aya from in charge of PR case.

Do you know the tea brand “TWG Tea” from Singapore? It sells teas and tea sets and runs their salon. It grew rapidly and has shops around the world because of producing luxury.

Then, I’m going to introduce PR of TWG Tea this time!

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How to attract Singaporean traveler to your country(Case study)

Hello, I am Xiao Tian, the correspondent of Singapore.

Travel fairs that are held frequently in Singapore to target that consumers who are looking for tour packages. It will be good to consider online promotional event to promote on social media or website such as ‘free/sponsored trip” contest during holiday peak season since Singaporeans are actively connect to social media and internet savvy. Selected winner were to do a itinerary or blog sharing of the travel to generate more interest on that region.

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No.1 Green Tea in Singapore, the sweet secret of Pokka

While Pokka green tea is almost unheard of in its home country, the Japanese corporation boasts a 70% market share for its green tea products in Singapore. At present, Pokka green tea is a household name to Singaporean and its products can be seen at almost every corner in Singapore. Interested to learn about Pokka’s secret of success? Let’s find out!

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If I was A Singaporean Travelling Off the Beaten Tracks

There are plenty of advantages for a Singaporean travelling to popular areas in Japan, especially to big cities such as Tokyo, Osaka, or Sapporo. Language difference is not a big issue. Trains come frequently, and there are maps to help you navigate your passageway once you are familiar with the maps. With a little research, you’d be able to know where to eat and what to eat. Ordering food is seldom an issue.

But what if you had to travel out to explore the lesser known areas of Japan?

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What Singaporeans Look For in Wedding Packages

Marriage is considered to be one of the most important time in a life for a Singaporean, but it is also one of the most tiring and expensive. Such a landscape has molded the bridal industry to be rather competitive, with customers demanding not only quality from the expensive price tags, but also expecting providers to offer wedding packages with more options and different experiences for to-be-weds.

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Japan Vying Influence for Singapore Tourists

Singaporeans are no strangers to travelling. Not only does travelling offer an escape from their busy lifestyles, it has also becomed a symbol of status for SIngaporeans. Also, the growing affluence of the Singaporean has influenced more and more citizens to travel. Indeed, according to Visa’s Global Travel Intentions study 2015, 95% of Singaporeans have travelled overseas in the past two years, out-ranking the global rate of 76%.

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