【Vietnam】Why do Vietnamese homemakers change shopping place?

Xin chao! I’m Sakurai, a Vietnamese marketer of ASIA CLICK.

I introduced the popular store ‘L’ANG FARM’ from Da Lat and explained that Vietnamese people think a lot about health trends.　▶︎Reference：https://asiaclickglobe.wordpress.com/2017/02/13/market-of-vietnam-is-changing-now-what-are-2-points-about-demand-which-one-famous-shop-shows/

In fact, “Health Trends” affect places where Vietnamese homemakers go shopping. This time I’m going to introduce changes in Vietnamese life style and differences between local markets and ‘Co.opmart’ which most of homemakers go to!

【Vietnam】IT Affects Vietnamese Market PART2！〜”University×IT”〜

Xin Chao! I’m Sakurai, a marketer of Vietnam in ASIACLICK.

In PART1, I introduced two popular Websites among mother with the theme “Mother×IT.” In PART2, let’s focus on ‘University Students.’ To our surprise, most of professors use IT in their classes. In addition, Vietnamese government makes an investment in IT, so market scale of IT industry is expanding!

This time I’m going to introduce how university students use IT and a city attracting the most attention as a place of expansion of IT industry.

【Vietnam】IT Affects Vietnamese Market PART1! －”Mother × IT”－

Xin Chao! I’m Sakurai, a Vietnamese marketing staff of ASIACLICK.

Now, population of ages 20-34 accounts for 26.9% (about 25.40 million) of total ones of Vietnam, so businesses whose target is the young are increasing.

Women who are in 20-34 years old have big events. Do you know what it is? The answer is ‘Giving Birth’! My friends are in these ages, so they gave birth in these days. Then, I’d like to introduce popular sources of information with mothers leading to make your promotion effective with the theme, “Mother× IT.”

【Vietnam】”Honda” Shows A New Business We Should Focus On!

Xin Chao！I’m Sakurai in charge of Vietnamese market.

As you know, most of Vietnamese people use motorcycles. Pew Research Center published ‘Car, bike or motorcycle? Depends on where you live’ in 2014. It says the proportion of households that own motorcycles in Vietnam is 86% and the second largest after Thailand in 44 countries and regions around the world.

▶︎Reference：http://www.pewresearch.org/fact-tank/2015/04/16/car-bike-or-motorcycle-depends-on-where-you-live/

 

 

Then, “Honda” which is popular with Vietnamese invested a Ridesharing company having the largest pool of drivers in Southeast Asia! This time, I’d like to introduce a strategy of “Honda” and new business in Vietnam.

【Vietnam】What many young people want to get influences tourist to increase!

Xin chao! I’m Sakurai, marketer of Vietnam in Asiaclick.

‘ One out of 30 Vietnamese.’ Do you know what this numeric data shows? The answer is penetration rate of credit card! We sometimes hear complaints of that Vietnam a fewer number of credit card member stores. However, the number of cards issued exceeded about 3 million.

Then, I’d like to introduce strategy of “JCB” which started to issue credit cards for Vietnamese!

【Vietnam】The site to order delivery “Vietnammm” tells us effective ways of PR?!

Xin chao！I’m Sakurai who is in charge of Vietnamese market.

In Vietnam, they always order “delivery” when they celebrate something. For example, they order delivery and eat Pizza at co-worker’s birthday. Do you know which site to order delivery is the most popular of all? It’s “Vietnammm (https://www.vietnammm.com/en/).”

Then, I’d like to introduce good features of  “Vietnammm”!!

【Vietnam】Learn changing of Vietnamese needs from “Group-buying coupon site” !!

Xin chao! I’m Sakurai who is in charge of researching Vietnamese market.

Do you know ““Group-buying coupon” is popular in Vietnam? My Vietnamese friends frequently use it when they go to restaurants and travel. There are 4 famous sites, and people in Vietnam compare one with others with focusing on price.

Then, I’d like to introduce “HOTDEAL”, the largest daily deal site in Vietnam, and changing of Vietnamese needs which can be learned from commodities to be discounted!

【Vietnam】How does Michelle Phan who is popular in Vietnam attract people with PR of cosmetics?

Xin chao！I’m Sakurai who is a correspondent in Vietnam.

Do you know what percentage of imported cosmetics in 100 brands advancing into Vietnam? The answer is “90%”!! 10 Japanese cosmetics makers try to pioneer sales routes. Then, I’d like to introduce Vietnamese women’s cosmetics consciousness and PR points of the famous influencer!

【Vietnam】A major Japanese department “TAKASHIMAYA” advanced to Vietnam! It shows Vietnamese market!!

Xin chao！I’m Momoko in charge of Vietnamese market.
On July 30th in 2016, one of the most famous Japanese departments, “TAKASHIMAYA,” opened. This is the first time that a major Japanese department advanced to Vietnam! The crowd is always impressive there since it opened, so how is it attracting Vietnamese people?
When we walk around there, we can know that “TAKASHIMAYA” places all of stores with considering two points, (1) Children and (2) Sharing spaces. It’s no exaggeration to say that “TKASHIMAYA” is a mirror of Vietnamese market.
This time, I’d like to introduce stores in this department and clarify these 2 points!

【Vietnam】Keywords are “Soaring land prices” and “Increasing investment” !! What is a new business attracting Vietnamese attentions??

Xin chao！I’m Momoko in charge of Vietnamese market.

Recently, there are a lot of construction sites at Ho chi minh in Vietnam. As you know, market in Vietnam is changing because of construction’s progressing inch by inch. As a result, land prices are soaring now!!

Then, I’d like to tell you how land prices are soaring and for what people increase investment in and introduce a new business focusing on these changing.