Tag Archives: Thailand

【Thailand】Learn how to promote effectively from the most popular application in 2016

Hi, everyone. I’m A, a Thai correspondent of ASIACLICK.

Do you know Google (Thailand) announced the most popular application in 2016? It is “PRISMA”, which is one of photograph processing applications. Thai’s ordinary actions affect its popularity! Then, I’m going to introduce Thai’s tendency of taking pictures. You should check it out because it’s the very first step to success in Thailand that you understand Thai’s culture and lifestyle.

Continue reading 【Thailand】Learn how to promote effectively from the most popular application in 2016

Advertisements

Every Thai will Have a Smartphone by 2019! The Reasons Examined

It is already well known that Singapore and Hong Kong have an over 85% mobile penetration rate. But did you know that there is another country that is expected to achieve 100% penetration rate in the next four years?

That, is Thailand.

Global information company Nielsen N.V. predicts that Thailand will achieve 100% withing the following four years, because of the following reasons:

1. Prices are promulgating towards the cheap end;
2. There are numerous attractive data plans; and
3. Rising trends of free calls through the internet.

Smartphone penetration was 58% in 2015, a 9% increase from 49% in 2014.

Delving into the categories of mobile users:

* 16 – 34 years old: Most of them own a mobile phone.
* 35 years old: Penetration rate above 42%
* Wealthy users: Owners various mobile devices, and desiring available new models.

What do Thais use their mobile phones for? And for how long in a day?

* Mobile calls – 94 min
* Apps – 62 min
* Entertainment – 54 min
* Website viewing – 14 min
* Mobile maintenance – 8 min

This means the average Thai use his or her mobile phone for about 4 hours daily!

Now then, a look at the most popular apps being used:

1. LINE – free calls, chat
2. Facebook
3. BeeTalk – chat
4. YouTube – video viewing

The smartphone is an integral part of the Thai people’s lives, and the smartphone market is changing accordingly to the consumers’ behaviors.

The Resilience of Tourism Industry in Thailand After The Terrorist Attack

The tourism industry in Thailand accounts for approximately 10% of its GDP, and thus quite important for Thailand. In spite of the recent tension caused by domestic political issues, the tourism industry had been stable. For instance, after the political turmoil of last year, the industry saw a decrease by about 6%, 2.8 million tourists visited Thailand again only during January 2015. Hence it is predicted that the sightseeing industry has been affected by the terrorist attack, but will not last long.

Continue reading The Resilience of Tourism Industry in Thailand After The Terrorist Attack

Top 3 most popular apps in Thailand (2015)

thai

Hello! I am a Thai 20s lady, and you can call me Mint.

Today I can introduce the hottest three apps in Thailand.

When you install any applications on your smartphones, it will influence your daily life. And now I am going to overview how Thais impact our lives by applications. I undoubtedly skip the applications which are so-called the first-one-picked such as all family of Line apps, Facebook, Messenger and so on. I, however, have found the most-downloaded applications in Thai which certainly appear on each and every smartphones or tablets.

Let’s get start at Wongnai app! Wongnai is Thai language and means ‘insider’. Wongnai is an application which users can pile recommended restaurants up from all over Thailand and talk all about food. This app is attractive itself because users likely share detailed information and real reviews. So when you need to find a place to eat, you just navigate and pinpoint which area you want to go eat by GPS. Then, you easily dine at. Afterwards, you can quickly point out your reviews and how to get the restaurants so that restaurant ‘insider’ will be wildly extensive. Also, you can follow your friends’ movement too!

thai3

GrabTaxi app is second to none. GrabTaxi literally means ‘grab a taxi’. The application is fully developed since people had found flagging down a passing taxi difficult. It is a vastly used app in Southeast Asia such as Thailand, Singapore, Malaysia, etc. It is sleek and easy to hail a cab by momentarily tapping on the app. We do not have to go out and hail a cab but merely request a taxi by specifying where you are going to take a ride and get off. Then, app subsequently takes your request. Later on, you can find the taxi driver detailed history before you hop on the taxi.

thai2

Let’s move to Pantip Me app! Pantip is a popular Thai web board with discussion forums. Pantip is being split into 1000(pan) and tip (literally). The web board is normally popular so when it is transformed into app, it has totally taken more hits and even very simple to use, read, tag, post, upload, search, give gifts and everything comparing to having it on website. Recommended features are that you can save topics you want to read later as an offline mode or being customizable. Plus, it will pop up the most popular talk of the town and you will not miss out!

thai4

See you in Thailand!

Mint

ASIACLICK ASIA PACIFIC REGIONAL OFFCE PTE.LTD.
20 Collyer Quay : #23-01, Singapore  049319
+6597704804
info@asiaclick.jp