Tag Archives: Social Media

Digital Business in Indonesia with Social Media (part.2/2)

Chapter: Instagram

Hello! I am Ronald from Indonesia. Last article we talked about what is the condition of online in Indonesia and how to penetrate the business using Facebook. Within this part we are going to focus on Instagram.Since Facebook have multi-segment users here in Indonesia, therefore the targeting for business could be broad, focusing on funnel and conversion, also wide-range of actions. But move to Instagram it will be different story.

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Coca-Cola’s SG50 Campaign: A Successful Social Media Campaign in Singapore

SG50 was a wonderful time for marketers and brands. Celebrating Singapore’s birthday 50th anniversary since independence (and thus “SG50”) on 9 August, brands were offered the opportunity to use the SG50 logo on their products, to partner up and leverage on each other’s networks and distribution. This was an effort to publicise the SG50 event.

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