Tag Archives: Matcha

【Indonesia】Why is “MATCHA” popular in Indonesia? 〜PART2〜

Selamat sore! I’m Luki, a correspondent of ASIACLICK in Indonesia.

I introduced PART1 ‘SHIROKUMA CAFE’ which is very popular in Indonesia with focusing on “MATCHA” in PART1. This time, I’d like to introduce its commodity planning and PR on SNS as strategy.

Continue reading 【Indonesia】Why is “MATCHA” popular in Indonesia? 〜PART2〜

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【Indonesia】Why is “MATCHA” popular in Indonesia? 〜PART1〜

Selamat sore! I’m Luki, a correspondent of ASIACLICK in Indonesia.

Now, “soft cream” is popular as Japanese desert in Indonesia. Also, MATCHA, ANMITSU and MOCHI are widely known, too.

This time, I’d like to introduce ‘ SHIROKUMA CAFE’ which is very popular in Indonesia with focusing on “MATCHA”! How do they make “MATCHA” boom?

Continue reading 【Indonesia】Why is “MATCHA” popular in Indonesia? 〜PART1〜