【Philippines】Popular advertisement on YouTube, ”NIDOFORTIGROW”!! What’s two points about PR ?!

Hi, I’m Rochelle, special correspondent of Manila.

As you know, Google announces YouTube advertisements that have high audience ratings in reach country semiannually. In the Philippines, the advertisement that gained high viewer ratings in the first half of 2016 is “NIDOFORTRGROW”.  The reason of popularity has two points, (1) Love for family and (2) story!

This time I’m going to explain about these two points with showing its advertisement.

・What is the advertisement of “NIDOFORTINGROW”?

NIDOFORTIGROW is Nestle’s nutrition drink to support the growth of children (https://www.nestle-family.com/nidofortified/en/).

In the advertisement on YouTube, animation shows the story that mother are sacrificing their lives and dreams for child-rearing usually. But, at the end, the message “There’s no sacrifice too big for mother’s love” and hash tag “#DearMom ThankYou” are displayed.

YouTube NESTLE Official Web site:https://www.youtube.com/watch?v=m4xCHVlttWo

・2 points of PR!!

In the Philippines, more than 80% of the people are Catholic, that’s why many people think children are grace from God. It is said that the average number of children a woman gives birth to for her lifetime is three in the statistics of the World Bank in 2016.

Reference:http://data.worldbank.org/indicator/SP.DYN.TFRT.IN?

According to this data, people in the Philippines make much of children. So, it can be said that it is one of the countries are very interested in things about children.

In addition, the average age in the Philippines is 23 years old, and the number of people that is caring for children is high against the population ratio. As a result, most of people in the Philippines are apt to like contents which show love for family and thank for their mother!!

It is also important to make the story-like advertisements which attract viewers and remember products in their daily life.  As children sometimes choose drinks, this animation interesting children has great effect on sales.

 

ASIACLICK has special correspondents in each ASEAN country. We advise about marketing research and PR of productions. Please feel free to ask us.

(Special correspondent of Manila/Rochelle)

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