Tag Archives: Oldtown

【Malaysia】White coffee shop “OLD TOWN” having a long history! Is there the key of strategy to keeping its popularity in SNS ?!

Hello, I am Aya who is in charge of PR case. The white coffee shop “OLD TOWN” from Malaysia has kept its popularity for about 60 years. It changed ways of PR depending on times, now it uses SNS for PR mainly.

This time, I’d like to introduce 2 points of PR strategy.

Continue reading 【Malaysia】White coffee shop “OLD TOWN” having a long history! Is there the key of strategy to keeping its popularity in SNS ?!

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