【Thailand】Learn how to promote effectively from the most popular application in 2016

Hi, everyone. I’m A, a Thai correspondent of ASIACLICK.

Do you know Google (Thailand) announced the most popular application in 2016? It is “PRISMA”, which is one of photograph processing applications. Thai’s ordinary actions affect its popularity! Then, I’m going to introduce Thai’s tendency of taking pictures. You should check it out because it’s the very first step to success in Thailand that you understand Thai’s culture and lifestyle.

■What is “PRISMA”?


“PRISMA” transforms your photos and videos into works of art using the styles of famous artists: Van Gogh, Picasso, Levitan, as well as world famous ornaments and patterns. A unique combination of neural networks and artificial intelligence helps you turn memorable moments into timeless art. It attracts many people because of its quality and became popular in one year in Thailand.


■Thai’s tendency

Other popular applications in 2016 were the ridesharing app for fast, ‘Uber’, discounted restaurant reservations, ‘Eatigo’, and the shopping app for Thai, ‘Kaidee’. Although there are many useful apps, why was this photograph processing app ‘PRISMA’ the most popular?   I’m going to explain 3 reasons as below!


①Adaption rate of Instagram is high

Instagram users in Thailand are 8 million, and Japan has the same number of users. But Thailand has half as many people as Japan, or adaption rate of Instagram in Thailand is higher than Japan. Let’s check the umber of followers who follow a famous public entertainer in each country. ‘ Naomi Watanabe’ who is a popular comedian and has the biggest followers in Japan has about 3.7 million ones. On the other hand, ‘AUM-Patcharapa’ who is a famous actress in Thailand has about 4.78 million ones. In other words, it’s part of many people in Thailand to take and post pictures.

②Posting photos as communication

There are many people always want to connect with their family or friends in not only Thailand also other Southeast Asia countries. For Thai, Social Medias is ‘the place to connect with people and share their life’. In particular, most of the young are apt to move to large cities like Bangkok to enter university or hunt jobs, so they live away from their family and old friends. That is to say, posting photos showing how and where they live is one of communications.

③High quality photos

Thai are interested in photo processing services and place where they can take pictures surprising their family and friends. ‘Rain Yokohama’ who is a Thai man and has more than 1.24 million ‘Like’ on Facebook posts interesting photos.



It seems that his girl friend is scribbling on his face. But, please look at the lower picture. In fact, he colored his nails and took this picture by himself. 23,000 people pressed the like button on it. As I mentioned, interesting photos whish are different from ones other people posted become popular. In addition, many people want to get photo applications they can take pictures beautifully as they do so many times in a day.


■Products become popular in Thailand

As I explained, you had better think whether people want to take pictures of your products or not. If people post photos of your products, they will become popular by photos and word of mouth on Social Medias. Or, you can reduce advertising costs and promote them effectively. In other Southeast Asia, too.

ASIACLICK has correspondents in Southeast Asia and China and Taiwan, Hong Kong and Korea. They know the current market information and support your expanding overseas. In addition, we have our offices in Bangkok, Singapore and Taiwan, so we can become your sales rep. Please contact us (info@asiaclick.jp)!


(ASIACLICK・Thai Correspondent/A)




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