【Indonesia】How is ‘North Pole Café’ attracting to teenagers?

Selamat sore! I’m Luki, a correspondent of ASIACLICK in Indonesia.

Do you know ‘North Pole Café’ is popular in Indonesia now? The number of Instagram users in Indonesia became 18 millions, and it is the largest in Asia (2016). That’s why this cafe focused on Instagram and made  dishes which customers want to post on SNS to get new customers!

This time, I’m going to introduce interesting dishes of ‘North Pole Café’.

■What’s ‘North Pole Café’?

‘North Pole Café’ is located at Pantai Indah Kapuk where there’re many restaurants in high class residential area. It is very popular among teenagers and becomes a topic on SNS.


Dishes makes people want to post their photos on Instagram


As you can see, ice creams are made more attractive by adding ornament, color and so on. In particular, characters design like Pikachu gains popularity. In fact, there is not much difference between its ice creams and other’s ones. But, dishes became a smash hit because of theirs presentation.


The most popular presentation is here!


There are dry ices in the blue pot, and smokes come from it. When we see it, we think it looks like being roasted on a hot plate. The video showing it is posted on Instagram and attracts to children and teenagers. Also, it makes adults want to take their children to this cafe, so Instagram can appeal to wide range of age groups.


Nowadays, not only facebook but also Instagram is getting many users. Thus, PR’s effect via SNS which can reduce costs is further enhanced. Chances customers watch your PR in their life is increasing. The presentation is very important with focusing on SNS. Effect will be different from normal depending on research market and planning your products.


ASIACLICK can research market and consumer, give advices about strategy, plan and sell your products, PR and so on. Please contact us (info@asiaclick.jp)!


(ASIACLICK・Correspondent in Indonesia/Luki)


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