【ASEAN】”Baked cheese tart” is popular in ASEAN! What is keyword?!

Hi, I’m Horita who is in charge of PR case.

People living in ASEAN are having a baked cheese tart boom now.

Especially, “Hokkaido baked cheese tart” became popular rapidly, and it’s gaining their stores. It is one of reasons for popular that it uses keywords (“Speaking of cheese and milk, Hokkaido is good!) for PR. As a result, it has many stores in not only Japan but also foreign countries.

The other day, “Japan Travel Fair” was held by JNTO (Japan National Tourism Organization) at a shopping mall in Jakarta. Air tickets to Sapporo came in 3rd in popular ones to Japan.

It is said that there aren’t people want to go to Japan don’t know Hokkaido in Indonesia. “Snow” which people in Indonesia can’t go through is a reason.

In Thailand, a movie which was released on September last year, “Fan Day”, was very popular. It made many people want to go to Hokkaido.


↑Leaflet of movie


Moreover, the number of visitors to Japan from Thailand, Malaysia and Singapore was a lots in decreasing order in in the first half of 2016. ASEAN is summer for a year, so many people want to experience snow and winter.

Thus, the store name containing “Hokkaido” is attracting many customers.

ASIACLICK has local correspondences in each ASEAN country. We understand culture and trends of ASEAN, then we help you with PR.

Please contact us!

(ASIACLICK・ASEAN PR correspondence/Horita)

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