【America】How did Airbnb’s Instagram get famous?? What is its theme of posting ?!

Hello, everyone! I’m Horita who is in charge of PR cases.
Airbnb whose head office is in America posted pictures, and they are getting famous! Why does those pictures attract many people?
Then, I’d like to introduce how Airbnb utilize Instagram at this time.

・What theme is Airbnb’s posting?
Airbnb posts many pictures which deal with one theme consistently on Instagram. The theme is “Accepting all of races which is social topic around the world.”


This picture is posting of video, and it shows “ We believe no matter who you are, where you’re from, who you love or who you worship, we all belong. The world is more beautiful the more you accept.”


Moreover, Airbnb shows understanding in not only races but also LGBT as below.


As explained above, Airbnb discloses their ideas bout social problems in public. It gets sympathies and supports of many people around the world by showing “ We accept all people.”

It is important to post not only products but also color of company with using pictures which has messages. That’s why Airbnb can get many users in youth.

ASIACLICK advise how to PR with using SNS in each country, especially ASEAN. In addition, we can help you with creating SNS pages and operating it.

Please contact us!!


(ASIACLICK・correspondent of PR cases/Horita)



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