Travel interests are tremendously huge now in Indonesia, as well as the profitable capital from travel companies are increasing rapidly. This is due to the increased economy in Indonesia several years ago that impacted on people’s remuneration that makes them able to have more money to spend in which one of them are travelling. Also this is due to increasing of stress level in Indonesia toward work load that makes people wants to relieve their min by travelling. And last is the help of increasing number of travel bloggers and tv shows that triggers people’s interest to do travelling.
Back days, travel business was quite of downward and create e huge red ocean within the business culture in Jakarta and makes many travel businesses struggled. Nowadays, they already embraced good branding and digital marketing to promote more about travel. Which one of the target is Indonesian-Chinese that considered have more population with higher economic level.
More often they likely to do travelling for shopping, food adventure, and natural leisure. This is divided into each segments of shopping and food adventure usually with people whom aged 25 – 35 years old and natural leisure are most for 40 years and up (older segment).
So the best approach to cater their attention are local travel bloggers, by putting the ads within their social post for 25 – 35 years old segment. This is due to high engagement with those travel bloggers and Indonesian younger people are likely open social media frequently daily. And for the older one, create offline exhibition in malls during weekend. This is due to their family time usually spent in weekend in shopping malls and they quite lack digital savvy (usually the younger one helps them to maintain online habits).
If the approach are done well in most urban cities in Indonesia, there are likely to put them more interest to travel, especially to Japan.