During the economy growth past 5 years were impacted also in digital penetration. Indonesian people are more invested in higher tech gadget these past years which impacted in the usage of internet and mobile apps while the growth significantly increase year-by-year.
With the help of capital companies that support tech start-ups here in Indonesia, there are tremendous new mobile apps and of course they do high penetration since the users here are huge. While some of them gain millions and even billions Indonesian Rupiah.
One of the highlighted issue that we could see is mobile gaming. Back then, there were downwards of these business around here since not much people willing to spend money for game and looked for the free or hijacked one. There were hard times for local app game developer and outbound developer that couldn’t survived.
Now, the times are different which Indonesian are open with paid services and products since they realize that they get more cool features that one of them is online feature and other like more advance play experience and easier to become stronger than other player in online competition.
The chance right now for gaming, could generate hundred thousand Indonesian Rupiah if the branding is right and targeting is also feasible using digital marketing approach.
Especially for Japanese developer, Japanese gaming brands are well-accepted with Indonesian gamer since they already penetrated the market since the 90s and become popular with some legendary titles such as Final fantasy, Street Fighter, Gran Turismo, etc.
So there will be advantage for these developer if they want to win the market here in Indonesia. The only concern is database, since the market behavior is quite unique. Best approach are with Google and Facebook and Instagram channel to advertise also YouTube video are having good engagement rate these days. Content is important! And of course optimization.