Hello, I am Ronald from Indonesia. In this article, I would like to share some concerns for Indonesian while travelling.
Indonesia has considered one of the big population in Muslims all across the world. The penetration of Islam in the country is huge and really affected with the culture and the way of life and communication. Most of the people here are using some phrases and automatically lives based on Al-Quran thoughts even though they are not Muslims.
The biggest concerns that has within their religion is foods. They have a strict rules of what kind of food that they could consumed. One of them is pork, amphibians, and meat that comes from animal which head haven’t been cut yet.
Some of these Muslims are really concerning when they want to travel abroad for leisure really foresee the country that have rules for food that suitable for them, if not then probably they don’t want to go. Only for business purpose they will go to that kind of country. Even though there are some branding or special campaign from the country that encourage Muslims to travel, however since there are less about it here so it still need a lot of education within the market.
In term travelling to Japan, there are highly percentage that Muslims in Indonesia perceived the country as one of pork eater, therefore need to educate on constant basis on how to cater that matter.
The best approach is on social media, since Indonesian are heavy users. Create a campaign on weekly or monthly basis targeted on segment who loves travel or wants to travel by generate content on how to have safe travel to Japan, safe means eating no pork and still following Islam’s rules in the destination country. Also another good approach are blasting content with travel bloggers and celebrity here in Indonesia due to high engagement and good awareness result from their social media account.