Tips 1 : #Hashtag usage
Hashtags are a way for social media users to tag their posts with keywords, which in turn make them easier for social networks to organize and users to search- we all know that but how to use hashtag correctly? Using a hashtag in a social post is as simple as adding the ‘#’ symbol before a single word or spaces. Do not make a paragraph with a single hashtag. Do not hashtag information that you don’t want many people to know. Use hashtag only on post that are relevant to the topic. You can create your own hashtag or you can craft post based around trending hashtags to gain visibility. If you plan to create your own hashtag, then you need to be careful with the risk and the key is to create a hashtag that doesn’t leave you vulnerable. It’s important to completely guide how you want the conversation to go, otherwise you’re at the mercy of internet.
Tips 2: Interactions with followers and potential customer
Interaction and communication is really important in life and that apply as well in Instagram. Interaction with followers make them feel valued. If your post and photos are commented, it would be great If you could reply quickly and go to their page and also Like their photos. If your customer compliment your product/services in their insta post, then this is a very good opportunity for you to promote your services by using ‘REPOST’ functionality.
Tips 3 : Starting a campaign/contest on Instagram
The beauty of instagram is that it doesn’t have as many promotions limitations as other social media and what matter most is that you could do it for FREE without the needs to pay for software tools for business.
That means you can be as creative as you want with your marketing ideas. The usage of tips 3 with the correct implementation of tips 1 and 2 would surely boost your business marketing. Taking it to a next step, a campaign and contest is a very huge topic to be defined as this is based on creativity however here are some example of the contest:
This is one of the easiest contest to host. For example, if your company is of food services, then simply ask user to like your photos in the menu album and the lucky one would get it for free. As it didnt need many requirements and hassle from your potential customer, you would easily get new followers and engagement.
Selfie are ubiqutous on instagram and it have been taken advantages to by a lot of brand by asking their user to take a selfie with their brand in the most creative way. you get your advertisement, actor and creativity and yeps that is just with a click at your fingertip with no budget- at all!
Andthere are just so many things to do! All are waiting for your discovery and for your creativity to bomb them up! This could also be applied on other social media as well.
With that I end my article for this post. As always, stay connected with Asia Click!!